It's that time of year again when the floodgates open and we start seeing the holiday commercials that try to convince us that they know what will make us happy.  The big ribbon on top of luxury car on Christmas morning.  Coca-Cola is going to make us all hold hands and sing, kind of like the Whos of Whoville on Christmas morning.   Apple has a few heart tugging ones...anyone remember when "Franky" the Frankenstein shared a holiday message of happiness and acceptance that simply could not be done without his trusty iPhone 7?  And so on....

They all have something in common.  The message that their product is what will finally give us that happiness that has eluded us for so long.  Do I sound bitter?  I don't mean to.  I actually like the "Franky" commercial.  It's just that once your eyes are opened to the marketing science behind it, it's impossible to unsee it.  I first started seeing it with alcohol marketing, now I see it...